TO Ventures

TO Ventures Announces Strategic Investment in Liquid Death

Mar 11, 2024By TO Ventures LLC
TO Ventures LLC

In an exciting move that shows our commitment to supporting innovative and sustainable brands, TO Ventures LLC is thrilled to announce its investment in Liquid Death, the rapidly growing healthy beverage product. This investment is part of Liquid Death's recent $67 million financing round, which has brought the company to a $1.4 billion valuation.

Liquid Death has distinguished itself as the fastest growing brand in the water, flavored sparkling water, and iced tea categories, boasting $263 million in retail scanned sales through 2023. The brand's expansion to 113,000 retail doors across the US and UK, along with its triple-digit growth for the third consecutive year, proves its demand and consumer appeal.

This financing round saw participation from a diverse group of strategic partners and new investors, including top national distributors and notable figures from entertainment and sports. This round's success is a testament to Liquid Death's innovative approach to health and sustainability, packaged in recyclable tallboy cans that resonate with consumers' desire for fun and environmentally friendly options.

Backing this round is Thomas Owen, the youngest investor in Liquid Death, representing TO Ventures. Owen's investment reflects his belief in Liquid Death's mission and his commitment to supporting brands that prioritize health, sustainability, and consumer engagement.

Investing in Liquid Death aligns perfectly with our mission to empower the next generation of sustainability..

Thomas said, "We are excited to be part of Liquid Death's journey as it continues to disrupt the beverage industry with its unique blend of health, sustainability, and entertainment."

The funding will be utilized for product innovation and scaling operations to meet the growing retailer demand for Liquid Death's products, including its new flavored sparkling water and iced tea flavors. With a social following of 7.9 million across TikTok and Instagram, Liquid Death is destined for continued growth and impact in the beverage industry.

TO Ventures LLC is proud to support Liquid Death's vision of making health and sustainability more engaging and accessible. This investment reiterates our commitment to fostering innovative solutions that resonate with consumers and contribute positively to the world.

For more information about TO Ventures LLC and its portfolio, visit towenventures.com.